{"id":295,"date":"2018-09-14T14:06:21","date_gmt":"2018-09-14T11:06:21","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=295"},"modified":"2018-09-14T14:09:38","modified_gmt":"2018-09-14T11:09:38","slug":"dijital-pazarlamada-etkili-sonuclar-elde-etmek-icin-yapilmasi-gerekenler","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/dijital-pazarlamada-etkili-sonuclar-elde-etmek-icin-yapilmasi-gerekenler\/","title":{"rendered":"Dijital pazarlamada etkili sonu\u00e7lar elde etmek i\u00e7in yap\u0131lmas\u0131 gerekenler"},"content":{"rendered":"

Ads4tr firmas\u0131 olarak bug\u00fcne kadar y\u00fczlerce firma ile dijital pazarlama faaliyetleri kapsam\u0131nda \u00e7al\u0131\u015ft\u0131k. Bu firmalar ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarda genel olarak a\u015fa\u011f\u0131daki 8 kriterde ciddi hatalar yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. <\/p>\n

\"\"<\/a><\/p>\n

\u015eimdi s\u0131ras\u0131yla firmalar\u0131n dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda dikkat etmeleri gereken en \u00f6nemli kriterleri \u00f6zetleyelim. <\/p>\n

Reklam ve websitesi ile ilgili kriterler:<\/strong><\/p>\n

\n

1-Websitesi:<\/strong>
\nSayfa h\u0131z\u0131, taray\u0131c\u0131 ve cihaz uyumlulu\u011fu, SEO uyumu ve kontrol\u00fc, de\u011fer \u00f6nermelerinin kontrol\u00fc, ak\u0131ll\u0131 hedefleme kontrol\u00fc, SSL sertifikas\u0131, server\u0131n bulundu\u011fu nokta, dil yap\u0131s\u0131 ve sayfa yap\u0131s\u0131, navigasyon kolayl\u0131\u011f\u0131 …<\/p>\n

2-Google adwords ve SEO:<\/strong>
\nGoogle adwords reklamlar\u0131n\u0131n optimizasyonu(do\u011fru kelime, reklam, sayfa, do\u011fru kitle, tekliflendirme..), SEO optimizasyonu (on-site ve off-site)<\/p>\n

3-Facebook:<\/strong>
\nSosyal medya kontrolleri (takip\u00e7i say\u0131s\u0131, pixel entegrasyonun do\u011fru yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131, reklam kalitesi, i\u00e7erik kalitesi, m\u00fc\u015fteri yorum ve temas y\u00f6netimi ve benzeri konular)<\/p>\n

4-Di\u011fer reklam ve websitesi ile ilgili konular:<\/strong>
\nAlternatik tan\u0131t\u0131m kanallar\u0131n\u0131n test edilmesi (mobil pazarlama, alternatif veri tabanlar\u0131, websitesi bannerlar\u0131, hedefli veri taban\u0131 pazarlamas\u0131), landing page performans\u0131<\/p>\n

Sat\u0131\u015f ve pazarlama performans\u0131n\u0131 etkileyen di\u011fer kriterler:<\/strong><\/p><\/blockquote>\n

1-\u0130leti\u015fim dili ve mesajlar\u0131:<\/strong>
\nDe\u011fer \u00f6nermelerinin \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131, m\u00fc\u015fteri odakl\u0131 ileti\u015fim dili, kullan\u0131c\u0131 dostu tasar\u0131m ve g\u00f6rseller..<\/p>\n

2-Sat\u0131\u015f odakl\u0131l\u0131\u011f\u0131:<\/strong>
\n\u0130leti\u015fim numaras\u0131n\u0131n belirgin olarak g\u00f6sterilmesi. Whatsapp- Webchat entegrasyonu, kurallar\u0131n\u0131n ayarlar\u0131, agent dedikasyonu ve sat\u0131\u015f scriptlerinin olu\u015fturulmas\u0131<\/p>\n

3-Sosyal medya ve Google entegrasyonu:<\/strong>
\nGeri d\u00f6n\u00fc\u015f\u00fc y\u00fcksek hedefli Facebook ve Google reklamlar\u0131 i\u00e7in Facebook-Google entegrasyonu<\/p>\n

4-\u00dcr\u00fcn sat\u0131n alma sayfalar\u0131 \/Form sayfas\u0131:<\/strong>
\nG\u00f6r\u00fcn\u00fcr bir \u015fekilde form sayfas\u0131n\u0131n eklenmesi, Formlar\u0131n\/\u00fcr\u00fcnlerin etkile\u015fiminin portal \u00fczerinden takibi, form doldurma veya \u00fcr\u00fcn sat\u0131\u015f e\u011filimini artt\u0131rma..<\/p>\n","protected":false},"excerpt":{"rendered":"

Ads4tr firmas\u0131 olarak bug\u00fcne kadar y\u00fczlerce firma ile dijital pazarlama faaliyetleri kapsam\u0131nda \u00e7al\u0131\u015ft\u0131k. Bu firmalar ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarda genel olarak a\u015fa\u011f\u0131daki 8 kriterde ciddi hatalar yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. \u015eimdi s\u0131ras\u0131yla firmalar\u0131n dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda dikkat etmeleri gereken en \u00f6nemli kriterleri \u00f6zetleyelim. Reklam ve websitesi ile ilgili…<\/p>\n","protected":false},"author":1,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[59,111,35],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-internetten-pazarlama","tag-online-pazarlama"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions\/297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}