{"id":35,"date":"2018-04-24T22:57:22","date_gmt":"2018-04-24T19:57:22","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=35"},"modified":"2018-04-24T22:57:49","modified_gmt":"2018-04-24T19:57:49","slug":"vaka-calismasi-azerbaycanda-saglik-sektorundeki-buyuk-bir-musterimizin-gelirini-iki-kat-nasil-arttirdik","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/vaka-calismasi-azerbaycanda-saglik-sektorundeki-buyuk-bir-musterimizin-gelirini-iki-kat-nasil-arttirdik\/","title":{"rendered":"Vaka \u00c7al\u0131\u015fmas\u0131: Azerbaycan&#8217;da sa\u011fl\u0131k sekt\u00f6r\u00fcndeki b\u00fcy\u00fck bir m\u00fc\u015fterimizin gelirini iki kat nas\u0131l artt\u0131rd\u0131k?"},"content":{"rendered":"<p>Asl\u0131nda bizim i\u00e7in cevap \u00e7ok basit; do\u011fru kanallar\u0131 do\u011fru zamanda kullanarak. Fakat hemen sizinle de bu kanallar\u0131n ve yap\u0131lan \u00e7al\u0131\u015fman\u0131n detaylar\u0131n\u0131 payla\u015fal\u0131m. M\u00fc\u015fterimizin ismini maalesef iznimiz olmad\u0131\u011f\u0131 i\u00e7in payla\u015fam\u0131yoruz \ud83d\ude42 Fakat T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck hastane zincirlerinden biri demekle yetinebiliyoruz. Bu hastanemizin Azeri m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131rma planlar\u0131 \u00e7er\u00e7evesinde bizimle ileti\u015fime ge\u00e7mesi ile ba\u015flad\u0131 hikayemiz. Asl\u0131nda bizden \u00f6nce bir \u00e7ok medya ve dijital ajans ile \u00e7al\u0131\u015fm\u0131\u015flard\u0131. Fakat harcad\u0131klar\u0131 b\u00fct\u00e7enin yar\u0131s\u0131n\u0131 kadar bile gelirlerinde art\u0131\u015f ya\u015fanmam\u0131\u015ft\u0131. O y\u00fczden \u00e7al\u0131\u015fmalar\u0131n\u0131 daha hedef kitleli yapmaya karar verdiler. Kitlesel pazarlama kanallar\u0131ndan bekledikleri sonucu alamam\u0131\u015flard\u0131. Bu \u00e7er\u00e7evede m\u00fc\u015fterimizi SMS, email, Facebook, ilgili websiteleri, ilgili saha sat\u0131\u015f noktalar\u0131 ve mobil operat\u00f6rler \u00fczerinden tan\u0131tmaya ba\u015flad\u0131k. Buradaki ana \u00e7al\u0131\u015fma metodolojimiz m\u00fc\u015fterimizi se\u00e7ebilecek \u00f6zellikleteki potansiyel m\u00fc\u015fteriler bulmakt\u0131. Bu y\u00fczden herhangi bir tan\u0131t\u0131m yapmadan \u00f6nce a\u015fa\u011f\u0131daki kriterler \u00e7er\u00e7evesinde filtrelemeleri ihmal etmedik:<\/p>\n<ul>\n<li>M\u00fc\u015fteri ya\u015f\u0131 ve cinsiyeti<\/li>\n<li>M\u00fc\u015fterinin gelir seviyesi ve ya\u015fad\u0131\u011f\u0131 b\u00f6lge<\/li>\n<li>T\u00fcrkiye&#8217;ye kar\u015f\u0131 m\u00fc\u015fteri ilgisi<\/li>\n<li>M\u00fc\u015fterinin Azerbaycan&#8217;daki di\u011fer \u00f6zel hastanelerin websitesini ziyaret edip etmedi\u011fi veya \u00e7a\u011fr\u0131 merkezleri ile ileti\u015fimde olup olmad\u0131\u011f\u0131<\/li>\n<li>M\u00fc\u015fterinin ziyaret etti\u011fi sa\u011fl\u0131k ile ilgili websiteler<\/li>\n<li>Sosyal medya filtreleri<\/li>\n<li>Arama motoru filtreleri&#8230;<\/li>\n<\/ul>\n<p>Bu kriterleri kullanarak bir \u00e7ok farkl\u0131 deneme sonucunda buldu\u011fumuz en y\u00fcksek geri d\u00f6n\u00fc\u015fe sahip m\u00fc\u015fteri gruplar\u0131na daha geni\u015f b\u00fct\u00e7eli tan\u0131t\u0131mlar ger\u00e7ekle\u015ftirdik. Bu sayede de b\u00fct\u00e7eyi sat\u0131\u015f rakamlar\u0131n\u0131 optimize ederek en uygun \u015fekilde kullanm\u0131\u015f olduk.<\/p>\n<p>Ayl\u0131k olarak a\u015fa\u011f\u0131daki adetlerde g\u00f6nderim\/g\u00f6sterim sa\u011flad\u0131k:<\/p>\n<p><a href=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/kanal-bazli-trafik.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37\" src=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/kanal-bazli-trafik.jpg\" alt=\"\" width=\"295\" height=\"196\" srcset=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/kanal-bazli-trafik.jpg 539w, https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/kanal-bazli-trafik-300x199.jpg 300w, https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/kanal-bazli-trafik-480x320.jpg 480w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/a><\/p>\n<p>Lead ba\u015f\u0131 maliyetimiz <strong>5 TL<\/strong>&#8216;nin alt\u0131nda kal\u0131rken sat\u0131\u015f d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131m\u0131z <strong>3%<\/strong> olarak ger\u00e7ekle\u015fti. Hi\u00e7bir lead b\u0131rakmadan bize gelen m\u00fc\u015fterilerimizin de ise rezervasyon alma oran\u0131m\u0131z <strong>15% olarak<\/strong> ger\u00e7ekle\u015fti.<\/p>\n<h2><strong>Peki sonu\u00e7lar ne oldu?<\/strong><\/h2>\n<p>Sonu\u00e7 ne oldu derseniz m\u00fc\u015fterimiz ile yapt\u0131\u011f\u0131m\u0131z proje sonu\u00e7 de\u011ferlendirmesine sonucunu payla\u015fal\u0131m:<\/p>\n<p>\u0130lgili Hastane Grubunun uluslararas\u0131 alanda en h\u0131zl\u0131 b\u00fcy\u00fcmenin Azerbaycan pazar\u0131nda ger\u00e7ekle\u015fti\u011fini s\u00f6yleyen pazarlama birimi m\u00fcd\u00fcr\u00fc olan m\u00fc\u015fterimiz Azerbaycan\u2019daki gelirlerinin ge\u00e7en seneye g\u00f6re <strong>%100\u2019\u00fcn<\/strong> \u00fczerinde artt\u0131\u011f\u0131n\u0131 s\u00f6yledi.Bu kapsamda hastanemiz, Ads4TR mobil pazarlama ajans\u0131yla s\u00fcrd\u00fcrd\u00fc\u011f\u00fc i\u015f birlikteli\u011fiyle uluslararas\u0131 pazarlama ve sat\u0131\u015f faaliyetlerinde y\u00fcksek performans g\u00f6steren reklam kanallar\u0131n\u0131 kullanarak do\u011fru kitleye ve gelir seviyesindeki hedeflerine ula\u015ft\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. \u00a0M\u00fc\u015fterimiz, Ads4TR\u2019nin Azerbaycan\u2019daki dijital pazarlama faaliyetlerine ek olarak \u00e7e\u015fitli mobil operat\u00f6r ba\u011fl\u0131l\u0131k programlar\u0131na dahil ederek 2.5 Milyonun \u00fczerindeki m\u00fc\u015fteri baz\u0131na eri\u015fim olana\u011f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ve \u00e7ok d\u00fc\u015f\u00fck maliyetler ile m\u00fc\u015fteri kazand\u0131klar\u0131n\u0131 belirtmekte.<\/p>\n<p><em>&#8220;T\u00fcrkiye\u2019ye gelen m\u00fc\u015fteriye havaalan\u0131na indi\u011fi anda Ac\u0131badem SMS\u2019i g\u00f6nderiliyor&#8221;<\/em><\/p>\n<p>Hedef kitleli pazarlama faaliyetleri y\u00fcksek potansiyelli m\u00fc\u015fteriye en verimli yoldan eri\u015fmeyi sa\u011fl\u0131yor. Azerbaycan\u2019da y\u00fcksek potansiyelli m\u00fc\u015fterilere mailing, SMS ve Sosyal Medya ileti\u015fimlerine ek olarak, T\u00fcrkiye\u2019ye gelen m\u00fc\u015fterilere havaliman\u0131na indi\u011fi anda g\u00f6nderilen hastanenin ileti\u015fim ve \u00a0promosyon bilgilerinin SMS ile Azeri m\u00fc\u015fterilere g\u00f6nderilerek, m\u00fc\u015fteriler hastanelere y\u00f6nlendirildi.<\/p>\n<p>M\u00fc\u015fteri m\u00fclakat sonucunun d\u0131\u015f\u0131nda a\u015fa\u011f\u0131daki Semrush websitesinden ald\u0131\u011f\u0131m\u0131z sonu\u00e7lara bak\u0131nca da m\u00fc\u015fterimize gelen Azeri organik trafi\u011finin de iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n<p><a href=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/websitesi-trafik-degisimi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36\" src=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/websitesi-trafik-degisimi.jpg\" alt=\"\" width=\"685\" height=\"257\" srcset=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/websitesi-trafik-degisimi.jpg 685w, https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/04\/websitesi-trafik-degisimi-300x113.jpg 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Alexa sonu\u00e7lar\u0131na g\u00f6re de m\u00fc\u015fterimizin Azerbaycan&#8217;dan gelen m\u00fc\u015fteri trafi\u011fi 2%&#8217;den 4.2%&#8217;ye \u00e7\u0131kt\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p>Daha fazla bilgi ve size \u00f6zel \u00e7\u00f6z\u00fcmlerimiz i\u00e7in info@ads4tr.com&#8217;a mail atabilirsiniz.<\/p>\n<p>Umar\u0131m ilginizi \u00e7eken bilgiler payla\u015fm\u0131\u015ft\u0131k, yaz\u0131m\u0131z\u0131 okudu\u011funuz i\u00e7in te\u015fekk\u00fcrler<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asl\u0131nda bizim i\u00e7in cevap \u00e7ok basit; do\u011fru kanallar\u0131 do\u011fru zamanda kullanarak. Fakat hemen sizinle de bu kanallar\u0131n ve yap\u0131lan \u00e7al\u0131\u015fman\u0131n detaylar\u0131n\u0131 payla\u015fal\u0131m. M\u00fc\u015fterimizin ismini maalesef iznimiz olmad\u0131\u011f\u0131 i\u00e7in payla\u015fam\u0131yoruz \ud83d\ude42 Fakat T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck hastane zincirlerinden biri demekle yetinebiliyoruz. Bu hastanemizin Azeri m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131rma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,6,10],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyume-odakli-pazarlama","category-dijital-pazarlama","category-mobil-pazarlama","category-yurtdisinda-pazarlama"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}