{"id":365,"date":"2018-11-07T10:31:27","date_gmt":"2018-11-07T08:31:27","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=365"},"modified":"2018-11-21T10:03:46","modified_gmt":"2018-11-21T08:03:46","slug":"yabanciya-satis-ve-pazarlama-konusunda-yapilmasi-gerekenler","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/yabanciya-satis-ve-pazarlama-konusunda-yapilmasi-gerekenler\/","title":{"rendered":"10 ad\u0131mda yabanc\u0131ya sat\u0131\u015f ve pazarlama konusunda yapman\u0131z gerekenler"},"content":{"rendered":"<p>Bug\u00fcne kadar bir\u00e7ok m\u00fc\u015fterimizden edindi\u011fim deneyimleri sizler ile \u00f6zet \u015fekilde payla\u015f\u0131p , yabanc\u0131 m\u00fc\u015fteri bulma konusunda size en do\u011fru ad\u0131mlar\u0131 h\u0131zl\u0131ca \u00f6zetlemeye \u00e7al\u0131\u015ft\u0131k.<br \/>\nUmar\u0131m yabanc\u0131 m\u00fc\u015fterilere ula\u015fma konusunda sizlere faydal\u0131 olur:<\/p>\n<p><strong>1- Kurumsall\u0131ktan taviz vermeyin:<\/strong><\/p>\n<p>\u00d6ncelikle yabanc\u0131 m\u00fc\u015fterinin firmadan bekledi\u011fi ve en \u00f6nem verdi\u011fi konu g\u00fcvendir. M\u00fc\u015fteriye g\u00fcveni y\u00fcksek seviyede vermek i\u00e7in kartvizitinizden, ofis lokasyonunuza, websitenizden, whatsapp&#8217;a koydu\u011funuz profil foto\u011fraf\u0131n\u0131za kadar her\u015fey \u00e7ok \u00f6nemlidir. Bu y\u00fczden bunlara ba\u015ftan sona dikkat edin. Kurumsall\u0131kta en k\u00fc\u00e7\u00fck bir hata size kaybettirir.<\/p>\n<p><strong>2- Do\u011fru websitesi do\u011fru ba\u015flang\u0131\u00e7:<\/strong><br \/>\nYabanc\u0131 m\u00fc\u015fterilerinizin sizi tan\u0131yabilece\u011fi tek nokta websiteniz oldu\u011fu i\u00e7in bu konuda ciddi olarak yat\u0131r\u0131m yapman\u0131z gerekir. Fakat bu yat\u0131r\u0131m miktar\u0131 emin olunki \u00e7ok y\u00fcksek olmayacakt\u0131r. Arap\u00e7a websitesi \u00fccretinizin 10000 TL \u00fczerine \u00e7\u0131kmas\u0131 durumunda bilin ki kaz\u0131klan\u0131yorsunuz. Websitenizin ingilizce ve Arap\u00e7a olmas\u0131 dikkat edin. E\u011fer hedef pazarlar\u0131n\u0131z Frans\u0131zca, Rus\u00e7a gibi farkl\u0131 dillerin konu\u015fuldu\u011fu pazarlarsa bu dillere \u00f6ncelik vermeniz \u00f6nemli. Ek olarak farkl\u0131 \u00fclkeden girildi\u011finde o \u00fclkenin diline y\u00f6nlendirerek sayfay\u0131 a\u00e7man\u0131z gerekir. Bu ve benzeri yap\u0131lmas\u0131 gereken ad\u0131mlar\u0131 do\u011fru atmal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>3- Reklamlar\u0131n\u0131z i\u00e7in do\u011fru kanallar\u0131 se\u00e7in:<\/strong><br \/>\nReklam performans\u0131n\u0131 etkileyen en \u00f6nemli fakt\u00f6r reklamlar\u0131 g\u00f6sterdi\u011finiz kanallard\u0131r. Burada size do\u011fru m\u00fc\u015fteriyi do\u011fru \u015fekilde getirecek kanallara odaklanmal\u0131s\u0131n\u0131z. Detay bilgi i\u00e7in bizimle ileti\u015fime info@ads4tr.com mail adresi \u00fczerinden ge\u00e7ebilirsiniz. <\/p>\n<p><strong>4- \u0130leti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131zda m\u00fc\u015fteriyi kand\u0131rmay\u0131n:<\/strong><br \/>\nReklamlar\u0131n\u0131za \u00e7ok t\u0131k almak veya \u00e7ok fazla form almak i\u00e7in sak\u0131n yalan s\u00f6ylemeyin. Do\u011fru m\u00fc\u015fteriye do\u011fru \u015fekilde odaklan\u0131n. Do\u011fru mesaj her zaman en kaliteli sat\u0131\u015f\u0131 getirecektir. <\/p>\n<p><strong>5- Websitenizi sat\u0131\u015f odakl\u0131 hale getirin:<\/strong><br \/>\nWhatsapp, webchat, form, email, telefon numaras\u0131, adres gibi kritik bilgileri yada sistem entegrasyonlar\u0131n\u0131 yapmay\u0131 unutmay\u0131n. Emin olun ki her m\u00fc\u015fterinin ileti\u015fim kurma beklenyisi ve y\u00f6ntemi farkl\u0131d\u0131r. Bu y\u00fczden onlar\u0131n tamam\u0131na hitap edecek y\u00f6ntemleri olu\u015fturmal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>6- Reklam demek bir g\u00fcnde sonu\u00e7 almak demek de\u011fildir:<\/strong><br \/>\nGenelde yeni kurulmu\u015f firmalarda reklam verdikten sonra hemen sonu\u00e7 almak gibi bir beklenti vard\u0131r. Fakat yabanc\u0131 m\u00fc\u015fteriye reklam\u0131n\u0131z\u0131 g\u00f6sterip ilgisini \u00e7ekti\u011finiz andan sat\u0131\u015f an\u0131na kadar ge\u00e7en s\u00fcre en az 3 ayd\u0131r. \u0130n\u015faat sekt\u00f6r\u00fcnde bu s\u00fcre biraz daha uzarken, sa\u011fl\u0131k sekt\u00f6r\u00fcnde k\u0131salmaktad\u0131r. Farkl\u0131 sekt\u00f6rlerde de \u00fclke bazl\u0131 de\u011fi\u015fiklik g\u00f6stermektedir. Bir Rus\u2019u otelinizde a\u011f\u0131rlamak istiyorsan\u0131z en az 6 ay \u00f6nceden reklamlar\u0131n\u0131z\u0131 g\u00f6stermelisiniz, bir Arap ise bir haftada karar verip hemen gelebilir.<\/p>\n<p><strong>7- Do\u011fru \u00e7al\u0131\u015fan firman\u0131z\u0131 u\u00e7urur:<\/strong><br \/>\nYabanc\u0131lar ile hangi \u00e7al\u0131\u015fan\u0131n\u0131z\u0131n muhatap oldu\u011fu \u00e7ok \u00f6nemlidir. Burada hem ciddi g\u00fcvendi\u011finiz hem sat\u0131\u015f konusunda yetenekli \u00e7al\u0131\u015fanlar\u0131 bulmal\u0131s\u0131n\u0131z. Aksi takdirde bu \u00e7al\u0131\u015fmalardan hi\u00e7bir sonu\u00e7 almaman\u0131z \u00e7ok muhtemelen.<\/p>\n<p><strong>8- De\u011fi\u015fiklikler yap\u0131n:<\/strong><br \/>\nYapt\u0131\u011f\u0131n\u0131z t\u00fcm \u00e7al\u0131\u015fmalar\u0131 o anki halleriyle tutup aylarca ayn\u0131 \u015fekilde devam ettirmeye \u00e7al\u0131\u015fmay\u0131n, muhakkak de\u011fi\u015fiklikler yap\u0131n. Bazen k\u00fc\u00e7\u00fck bir g\u00f6rsel de\u011fi\u015fikli\u011fi, reklam tipi de\u011fi\u015fikli\u011fi beklemedi\u011finiz kadar iyi sonu\u00e7lar getirebilir.<\/p>\n<p><strong>9- M\u00fc\u015fteri takibine \u00f6nem verin:<\/strong><br \/>\nM\u00fc\u015fteriler ile birkez konu\u015fup onlar\u0131 sal\u0131vermeyin. E\u011fer bu konuda do\u011fru takip s\u00fcrecini oturtamazsan\u0131z en do\u011fru m\u00fc\u015fteriyi bile ka\u00e7\u0131rma ihtimaliniz ciddi olarak artacakt\u0131r. Do\u011fru sat\u0131\u015f s\u00fcreci ile sonu\u00e7lar\u0131n\u0131z 10 kat\u0131n \u00fczerinde iyile\u015ftirebilirsiniz.<\/p>\n<p><strong>10- Farkl\u0131 \u00fclkeleri ve farkl\u0131 az\u0131nl\u0131klar\u0131 muhakkak test edin:<\/strong><br \/>\nYabanc\u0131 m\u00fc\u015fteri konusunda sadece kendi bildikleriniz veya ba\u015fkalar\u0131ndan duyduklar\u0131n\u0131zla yetinmeyin. Bizim tecr\u00fcbelerimize g\u00f6re farkl\u0131 \u00fclkeler yada ayn\u0131 \u00fclkedeki farkl\u0131 az\u0131nl\u0131k gruplar size ciddi ba\u015far\u0131l\u0131 sonu\u00e7 getirecektir. \u00d6rnek vermek gerekirse ortado\u011fu\u2019da ciddi say\u0131da expat \u00e7al\u0131\u015fmaktad\u0131r. Bu expatlar\u0131n i\u00e7inde T\u00fcrkiye\u2019den sat\u0131n alma potansiyeli y\u00fcksek olanlar\u0131 hedeflerseniz en iyi sonu\u00e7lar\u0131 alacaks\u0131n\u0131zd\u0131r. Yada Avrupa\u2019da \u0131rk\u00e7\u0131 bir avrupal\u0131y\u0131 hedeflemek sizin i\u00e7in en iyi sonucu de\u011fil en k\u00f6t\u00fc sonucu getirecektir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcne kadar bir\u00e7ok m\u00fc\u015fterimizden edindi\u011fim deneyimleri sizler ile \u00f6zet \u015fekilde payla\u015f\u0131p , yabanc\u0131 m\u00fc\u015fteri bulma konusunda size en do\u011fru ad\u0131mlar\u0131 h\u0131zl\u0131ca \u00f6zetlemeye \u00e7al\u0131\u015ft\u0131k. Umar\u0131m yabanc\u0131 m\u00fc\u015fterilere ula\u015fma konusunda sizlere faydal\u0131 olur: 1- Kurumsall\u0131ktan taviz vermeyin: \u00d6ncelikle yabanc\u0131 m\u00fc\u015fterinin firmadan bekledi\u011fi ve en \u00f6nem verdi\u011fi konu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[159,157,161,165,163,164,160,158,162,82,63,84],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yurtdisinda-pazarlama","tag-arap-musteri-bulma","tag-avrupada-pazarlama","tag-azeri-musteri-bulma","tag-cinlilere-pazarlama","tag-fransiz-musteri-bulma","tag-ingiliz-musteri-bulma","tag-iranli-musteri-bulma","tag-ortadoguda-pazarlama","tag-rus-musteri-bulma","tag-uluslararasi-pazarlama","tag-yabanci-musteri","tag-yurtdisinda-pazarlama"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/365\/revisions\/367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/366"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}