{"id":424,"date":"2018-11-25T08:29:42","date_gmt":"2018-11-25T06:29:42","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=424"},"modified":"2018-11-25T09:47:29","modified_gmt":"2018-11-25T07:47:29","slug":"istanbul-dijital-ajanslar-calisma-sekilleri","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/istanbul-dijital-ajanslar-calisma-sekilleri\/","title":{"rendered":"\u0130stanbul\u2019daki dijital ajanslar ve \u00e7al\u0131\u015fma \u015fekillleri..Sizin i\u00e7in en faydal\u0131 olan\u0131 hangisi?&#8230;"},"content":{"rendered":"<p>\u0130stanbul dijital medya ajanslar\u0131n\u0131n say\u0131s\u0131 binlercedir. \u015eu an bu \u015fekilde bir ajansa ihtiya\u00e7 duyuyorsan\u0131z, bu yaz\u0131m\u0131z\u0131 iyi bir \u015fekilde okuman\u0131z\u0131 \u00f6neririz. \u0130stanbul\u2019daki dijital ajanslar\u0131 5 ana kategoride toplayabiliriz.  \u0130stanbul reklam ajanslar\u0131n\u0131n hangi gruba girdi\u011fi, onlar\u0131n i\u015f yapma \u015feklini ve sizin i\u015finize katk\u0131s\u0131n\u0131 \u00f6nemli \u015fekilde de\u011fi\u015ftirecektir. \u0130stanbul dijital ajanslar\u0131 konusunda dikkatli olman\u0131z gereken bir di\u011fer konuda sizi \u00fccretlendirme y\u00f6ntemleridir. Ayn\u0131 \u00fcr\u00fcn i\u00e7in sizden \u00e7ok farkl\u0131 \u00fccretler al\u0131yor olabilirler.<br \/>\n<strong>1.\tHem creative hem de dijital kanal \u00e7al\u0131\u015fmalar\u0131 yapabilenler: <\/strong> Bu ajanslar sizin video ve g\u00f6rsel i\u00e7eriklerinizden, website geli\u015ftirmenize kadar her i\u015fi yapabilirler. Ayn\u0131 zamanda da dijital kanallarda tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 y\u00f6netirler.<br \/>\n<strong>2.\tBelirli mecralarda uzmanla\u015fm\u0131\u015f ajanslar (Google, Facebook ajanslar\u0131 gibi):<\/strong> Bu ajanslar sadece dijital kanallar\u0131n\u0131zdaki tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 y\u00f6netirler. Genelde de bir kanala odaklanm\u0131\u015f ve sadece o kanalda \u00e7al\u0131\u015fan ajanslard\u0131r. \u00d6rnek vermek gerekirse Facebook\u2019da \u00e7al\u0131\u015fan sosyal medya ajanslar\u0131, Google reklamlar\u0131n\u0131 yapan ajanslar ve Google SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yapanlar.<br \/>\n<strong>3.\tPerformans ajanslar\u0131:<\/strong> 5 y\u0131l \u00f6nce bu \u015fekilde \u00e7al\u0131\u015fan ajanslar yoktu. Ads4tr olarak bu grubun ilk ajans\u0131y\u0131z. Siz bizim gibi performans bazl\u0131 \u00e7al\u0131\u015fan ajanslara beklentinizi s\u00f6ylersiniz biz sizin ad\u0131n\u0131za yap\u0131lmas\u0131 gerekeni ortaya \u00e7\u0131kar\u0131r ve bunu ger\u00e7ekle\u015ftiririz. \u00d6rnek: olarak belirli bir s\u00fcre belirli adette sat\u0131\u015f yapmak, form toplamak gibi&#8230; Yeri geldi\u011finde i\u00e7erik \u00e7al\u0131\u015fmas\u0131, yeri geldi\u011finde websitesi geli\u015ftirmesi ve reklamlar\u0131n \u00e7\u0131k\u0131lmas\u0131 gibi. \u00d6demelerinizi de sonu\u00e7 bir performans hedefine dayal\u0131 olarak yaparsan\u0131z, \u00f6rnek vermek gerekirse belirli bir lead say\u0131s\u0131, belirli bir ziyaret\u00e7i say\u0131s\u0131 ve benzeri.. Ads4tr.com olarak biz bu gruba giriyoruz.<br \/>\n<strong>4.\tMedya ajanslar\u0131:<\/strong> Bu ajanslar genelde sizin b\u00fct\u00e7enizi sizin ad\u0131n\u0131za belirli bir rist\u00f6r (komisyon oran\u0131) ile y\u00f6netirler. Tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n medya plan\u0131n\u0131 yapt\u0131ktan sonra y\u00f6netilmesi i\u015fini bu ajanslar yaparlar.<br \/>\n<strong>5.\tHem medya ajans\u0131 hem de her t\u00fcrl\u00fc \u00e7al\u0131\u015fmay\u0131 in-house yapabilen ajanslar:<\/strong> Bu tip ajanslar da her t\u00fcrl\u00fc \u00e7al\u0131\u015fmay\u0131 ba\u015ftan uca, yeri geldi\u011finde off-line kanallar\u0131 da dahil edecek \u015fekilde yapabilirler. <\/p>\n<p>Sizin b\u00fct\u00e7eniz k\u0131s\u0131tl\u0131ysa ikinci ve \u00fc\u00e7\u00fcnc\u00fc ajans tiplerini size \u00f6neririz. E\u011fer ciddi b\u00fct\u00e7eleriniz var, patron reklam harcamalar\u0131n\u0131z\u0131n hesab\u0131n\u0131 size \u00e7ok fazla sormuyorsa 5 kafan\u0131z\u0131 en rahat ettirecek \u015fekilde hareket eder.<br \/>\n\u0130stanbul\u2019daki yap\u0131lan reklamlar\u0131 b\u00fcy\u00fck \u00e7o\u011funlu\u011fu 1,2 ve 4 \u00fczerinden ilerler. B\u00fcy\u00fck firmalarda ise 4 ve 5 no\u2019lu ajans tipleri daha a\u011f\u0131rl\u0131kl\u0131 olarak rol oynamaktad\u0131r.<br \/>\nEkonomik krizin de etkisi ile Ads4tr.com olarak bizim yer ald\u0131\u011f\u0131m\u0131z kategori \u0130stanbul reklam ajanslar\u0131 aras\u0131nda ciddi derecede artmaya ba\u015flad\u0131. Bunun ana nedeni de art\u0131k patronlar ciddi \u015fekilde reklam sonu\u00e7lar\u0131n\u0131 sorgulamaya ba\u015flad\u0131lar.<br \/>\n\u0130stanbul\u2019daki baz\u0131 reklam ajanslar\u0131n\u0131n pazarlama ekiplerindeki \u00e7al\u0131\u015fanlara y\u00f6nelik yapt\u0131klar\u0131 PR \u00e7al\u0131\u015fmalar\u0131n\u0131n sonucuyla de\u011fil, ger\u00e7ekten de sonu\u00e7 getiren reklamlara odaklanan m\u00fc\u015fteriler burada \u00f6n plana \u00e7\u0131kt\u0131lar. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul dijital medya ajanslar\u0131n\u0131n say\u0131s\u0131 binlercedir. \u015eu an bu \u015fekilde bir ajansa ihtiya\u00e7 duyuyorsan\u0131z, bu yaz\u0131m\u0131z\u0131 iyi bir \u015fekilde okuman\u0131z\u0131 \u00f6neririz. \u0130stanbul\u2019daki dijital ajanslar\u0131 5 ana kategoride toplayabiliriz. \u0130stanbul reklam ajanslar\u0131n\u0131n hangi gruba girdi\u011fi, onlar\u0131n i\u015f yapma \u015feklini ve sizin i\u015finize katk\u0131s\u0131n\u0131 \u00f6nemli \u015fekilde de\u011fi\u015ftirecektir&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[42,110,184],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-bilgilendirici-blog-yazilari","tag-dijital-ajans","tag-istanbul-dijital-ajans","tag-turkiye-dijital-ajans"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":3,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/425"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}