{"id":455,"date":"2018-12-13T09:39:59","date_gmt":"2018-12-13T07:39:59","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=455"},"modified":"2018-12-13T09:39:59","modified_gmt":"2018-12-13T07:39:59","slug":"arama-motorlarinda-amaca-yonelik-olmak-neden-sizin-icin-onemli","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/arama-motorlarinda-amaca-yonelik-olmak-neden-sizin-icin-onemli\/","title":{"rendered":"Arama motorlar\u0131nda amaca y\u00f6nelik olmak neden sizin i\u00e7in \u00f6nemli?"},"content":{"rendered":"<p>Arama motorlar\u0131n\u0131n amac\u0131 kullan\u0131c\u0131n\u0131n yazm\u0131\u015f oldu\u011fu anahtar kelimeler \u00fczerinden en iyi sonucu vermektir. Ak\u0131ll\u0131 SEO kampanyalar\u0131 daima kullan\u0131c\u0131lar\u0131n sekt\u00f6r\u00fcn\u00fcz\u00fc, \u00fcr\u00fcnlerinizi veya hizmetlerinizi Google \u00fczerinden nas\u0131l arad\u0131\u011f\u0131n\u0131 belirlemek \u00fczerine kurulur. Kullan\u0131c\u0131lar\u0131n sizi, \u00fcr\u00fcn veya hizmetlerini nas\u0131l arad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in \u00f6ncellikle temel olarak kullan\u0131c\u0131lar\u0131n Google \u00fczerinden ne t\u00fcr arama \u00e7e\u015fitlerine sahip oldu\u011funu bilmek gerekmektedir. Genel olarak kullan\u0131c\u0131lar \u00fc\u00e7 temel arama y\u00f6ntemi kullan\u0131r. Bunlar seyir ama\u00e7l\u0131 aramalar, bilgi ama\u00e7l\u0131 aramalar ve i\u015flemsel aramalard\u0131r.<br \/>\n<strong>Seyir ama\u00e7l\u0131 arama: <\/strong>\u201cnavigational\u201d yani seyir aramalar\u0131 genellikle insanlar\u0131n \u00f6zellikle bir web sitesi aramas\u0131 anlam\u0131na gelir. \u0130nsanlar\u0131n adres \u00e7ubu\u011funa \u201cwww.facebook.com \u201c yazmak yerine sadece facebook yazmalar\u0131 seyir ama\u00e7l\u0131 aramaya bir \u00f6rnektir. Seyir ama\u00e7l\u0131 arama yapan kullan\u0131c\u0131lar\u0131 hedeflemek e\u011fer sizleri aram\u0131yorlarsa \u00e7ok zordur. Bu insanlara ula\u015fman\u0131n en iyi yolu ba\u015fka aramalar yapt\u0131klar\u0131 zamanlarda marka bilinirli\u011finizi onlara yans\u0131tmakt\u0131r. <\/p>\n<p><strong>Bilgi ama\u00e7l\u0131 arama:<\/strong> Kullan\u0131c\u0131n\u0131n bilgi arad\u0131\u011f\u0131 arama y\u00f6ntemidir. Kullan\u0131c\u0131n\u0131n belirledi\u011fi tek \u015fey burada bilgidir. O bilgiyi hangi siteden elde edece\u011fi onun i\u00e7in \u00f6nemli de\u011fildir. E\u011fer o an kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 bilgiye uygun i\u00e7eri\u011finiz ve aramada \u00fcst s\u0131ralarda \u00e7\u0131kacak iyi bir SEO optimizasyonunuz var ise. Kullan\u0131c\u0131 burada bilgiye sizden ula\u015facakt\u0131r. <\/p>\n<p><strong>Sat\u0131n alma odakl\u0131 arama: <\/strong> \u0130\u015flemsel aramada kullan\u0131c\u0131 bir sat\u0131n alma eylemi i\u00e7indedir. Bak\u0131ld\u0131\u011f\u0131 zaman en b\u00fcy\u00fck rekabet bu arama y\u00f6ntemi i\u00e7erisinde olu\u015fmaktad\u0131r ve herkes bu kullan\u0131c\u0131lara kendi \u00fcr\u00fcn\u00fcn\u00fc tan\u0131t\u0131p, satmak istemektedir. Burada g\u00fczel SEO optimizasyonunun yan\u0131nda Google Ads ile anahtar kelimeler \u00fczerinden reklam verildi\u011finde kullan\u0131c\u0131lar sat\u0131n alma eylemlerini sizin siteniz \u00fczerinden de ger\u00e7ekle\u015ftireceklerdir. <\/p>\n<p>Do\u011fru arama y\u00f6ntemine g\u00f6re do\u011fru anahtar kelime se\u00e7me<br \/>\nkullan\u0131c\u0131n\u0131n niyeti hakk\u0131nda net bir fikir elde etmek ve SEO stratejinizi buna g\u00f6re dizayn etmek sitenize her zaman trafik getirecek i\u00e7erikler olu\u015fturman\u0131z\u0131 sa\u011flar. Bununla birlikte, i\u00e7eri\u011finizin amac\u0131, arama t\u00fcr\u00fcn\u00fcn amac\u0131ndan farkl\u0131ysa, kullan\u0131c\u0131lar muhtemelen hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayacak ve sitenizi terk edecektir. Bu y\u00fczden, potansiyel bir anahtar kelime \u00fczerinde bir Google aramas\u0131 yaparak d\u0131\u015far\u0131dan bir g\u00f6r\u00fcn\u00fcm elde etmek \u00f6nemlidir. Sonu\u00e7lar\u0131 dikkatlice inceleyerek, Google&#8217;\u0131n amac\u0131 nas\u0131l tan\u0131mlad\u0131\u011f\u0131n\u0131 ve stratejinizi hassasla\u015ft\u0131rmak i\u00e7in bunu nas\u0131l kullanabilece\u011finizi \u00f6\u011frenebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motorlar\u0131n\u0131n amac\u0131 kullan\u0131c\u0131n\u0131n yazm\u0131\u015f oldu\u011fu anahtar kelimeler \u00fczerinden en iyi sonucu vermektir. Ak\u0131ll\u0131 SEO kampanyalar\u0131 daima kullan\u0131c\u0131lar\u0131n sekt\u00f6r\u00fcn\u00fcz\u00fc, \u00fcr\u00fcnlerinizi veya hizmetlerinizi Google \u00fczerinden nas\u0131l arad\u0131\u011f\u0131n\u0131 belirlemek \u00fczerine kurulur. Kullan\u0131c\u0131lar\u0131n sizi, \u00fcr\u00fcn veya hizmetlerini nas\u0131l arad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in \u00f6ncellikle temel olarak kullan\u0131c\u0131lar\u0131n Google \u00fczerinden ne&#8230;<\/p>\n","protected":false},"author":1,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[197,201,200,202],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-pazarlama","tag-arama-motoru-pazarlama","tag-google-seo","tag-sem","tag-seo-optimizasyon"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":457,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions\/457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/456"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}