Sosyal medya kullan\u0131m\u0131n\u0131n artmas\u0131 ile hayat\u0131m\u0131zda bir\u00e7ok \u015fey eskiye g\u00f6re farkl\u0131l\u0131k g\u00f6stermektedir.\u0130nsanlarla bilgi al\u0131\u015fveri\u015flerimizin, bu kullan\u0131m ile artmas\u0131 sonucunda hayallerimiz, se\u00e7imlerimiz ve bir\u00e7ok \u015fey yine bu yolla de\u011fi\u015fim i\u00e7indedir.De\u011fi\u015fimin en b\u00fcy\u00fck etkisi ise di\u011fer insanlar\u0131n ne yapt\u0131\u011f\u0131, nas\u0131l ya\u015fad\u0131\u011f\u0131, pop\u00fclerlik gibi kavramlar\u0131n ortaya \u00e7\u0131kmas\u0131d\u0131r.\u0130\u015fte bu kavramlar\u0131n ortaya \u00e7\u0131kmas\u0131ndaki en b\u00fcy\u00fck etken influencerlard\u0131r.
\nKelime anlam\u0131 \u201cetkileyen\u201d olan influencer , pazarlamada insanlar\u0131n davran\u0131\u015flar\u0131na etki eden ki\u015filere verdi\u011fimiz add\u0131r. G\u00fcn\u00fcm\u00fczde her sekt\u00f6re uygun influencerlar ortaya \u00e7\u0131kmaktad\u0131r. Markam\u0131z, \u00fcr\u00fcn\u00fcm\u00fcz veya hizmetimizi ,kolay ve h\u0131zl\u0131 \u015fekilde hedef kitlemize ,bu ki\u015filerle ula\u015ft\u0131rabiliriz. \u00d6zellikle influencerlar arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerimize \u00fcr\u00fcn\u00fcm\u00fcz\u00fc tan\u0131tarak ,g\u00fcven pazarlamas\u0131 da yapm\u0131\u015f olmaktay\u0131z. Bir m\u00fc\u015fteri, firmaya \u00f6zellikle g\u00fcvenmek isteyece\u011finden, influencerlar ile bunu h\u0131zl\u0131 bir \u015fekilde sa\u011flam\u0131\u015f oluruz. \u00d6rne\u011fin \u015fampuan \u00fcretimi yapan bir firma,d\u00fc\u015f\u00fcnelim.Firma bu t\u00fcr i\u00e7erik \u00fcreten bir fenomen ile anla\u015farak ,insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fc almas\u0131n\u0131 kolayla\u015ft\u0131rabilirir. \u00c7\u00fcnk\u00fc influencerlar\u0131n kitleleri aras\u0131ndaki ba\u011f\u0131 , \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131n alma s\u00fcrecini etkilemektedir. Yani \u00fcr\u00fcn\u00fcm\u00fcze ba\u011fl\u0131l\u0131k s\u00fcrecini do\u011frudan influencerlar etkilemi\u015f olurlar.
\nBilgi ca\u011f\u0131nda insanlar bir \u00fcr\u00fcn\u00fc almadan \u00f6nce ara\u015ft\u0131rmaya, o \u00fcr\u00fcn\u00fc tan\u0131maya \u00e7al\u0131\u015fmaktad\u0131r. Bu temel istek asl\u0131nda influencer ile pazarlaman\u0131n do\u011fu\u015funa sebep olmu\u015ftur. Firmalar \u00fcr\u00fcnlerini ve ya hizmetlerini bu yolla sa\u011flayarak, m\u00fc\u015fterileri ile ili\u015fkilerini artt\u0131rm\u0131\u015ft\u0131r. \u00dcr\u00fcnler hakk\u0131nda bilgi al\u0131nmas\u0131 , insanlar\u0131n o \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131 s\u00fcrecini etkilemi\u015ftir. Bu \u015fekilde pazarlama asl\u0131nda m\u00fc\u015fteriler i\u00e7in de daha mant\u0131kl\u0131 oland\u0131r. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn\u00fc almadan \u00f6nce onun \u201cGer\u00e7ekten beklentimi kar\u015f\u0131layacak m\u0131 ?\u201d sorusuna cevap bulmu\u015f olur. Geleneksel pazarlamada, reklamlardan \u00f6rnek verirsek \u00fcr\u00fcnler, \u00fcnl\u00fc ki\u015filer arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131l\u0131rd\u0131. Asl\u0131nda influencerlar\u0131n mant\u0131\u011f\u0131 da temelde budur , etkisi ise geleneksel pazarlamaya g\u00f6re daha fazlad\u0131r. Etkinin temel sebebi sahip oldu\u011fu kitle ile ileti\u015fiminin g\u00fcc\u00fcd\u00fcr.
\n\u00d6zellikle de\u011fi\u015fen bu \u00e7a\u011fda pazarlama stratejilerimizi belirlerken, kitlemizi iyi tan\u0131mam\u0131z \u00e7ok \u00f6nemlidir.Kitlemizi yani m\u00fc\u015fterimizi artt\u0131rmak \u00f6nemli olsa da en \u00f6nemlisi sad\u0131k m\u00fc\u015fteri kazanmam\u0131zd\u0131r. \u0130\u015fte bu noktada \u00fcr\u00fcn veya hizmetimizi en iyi \u015fekilde tan\u0131tmak, uygun \u015fekilde pazarlama stratejileri geli\u015ftirmek ve m\u00fc\u015fteriler ile ili\u015fkimizi artt\u0131racak \u00e7al\u0131\u015fmalar yapmal\u0131y\u0131z.M\u00fc\u015fteriler ile ba\u011f\u0131m\u0131z\u0131n kuvvetlendirecek bu \u00e7al\u0131\u015fmalara \u00f6nem vermeli ve bu noktada sosyal medya fenomenlerinin etkisini g\u00f6z ard\u0131 etmemeliyiz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sosyal medya kullan\u0131m\u0131n\u0131n artmas\u0131 ile hayat\u0131m\u0131zda bir\u00e7ok \u015fey eskiye g\u00f6re farkl\u0131l\u0131k g\u00f6stermektedir.\u0130nsanlarla bilgi al\u0131\u015fveri\u015flerimizin, bu kullan\u0131m ile artmas\u0131 sonucunda hayallerimiz, se\u00e7imlerimiz ve bir\u00e7ok \u015fey yine bu yolla de\u011fi\u015fim i\u00e7indedir.De\u011fi\u015fimin en b\u00fcy\u00fck etkisi ise di\u011fer insanlar\u0131n ne yapt\u0131\u011f\u0131, nas\u0131l ya\u015fad\u0131\u011f\u0131, pop\u00fclerlik gibi kavramlar\u0131n ortaya \u00e7\u0131kmas\u0131d\u0131r.\u0130\u015fte bu…<\/p>\n","protected":false},"author":1,"featured_media":476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[213],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-sosyal-medya-pazarlama","tag-influencer-marketing"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/475\/revisions\/477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/476"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}