{"id":499,"date":"2019-03-02T10:47:56","date_gmt":"2019-03-02T08:47:56","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=499"},"modified":"2019-03-02T10:47:56","modified_gmt":"2019-03-02T08:47:56","slug":"long-tail-anahtar-kelimeleri-kullanmak-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/long-tail-anahtar-kelimeleri-kullanmak-neden-onemlidir\/","title":{"rendered":"Long-tail anahtar kelimeleri kullanmak neden \u00f6nemlidir?"},"content":{"rendered":"<p>Daha yeni piyasaya giren veya marka bilinirli\u011fi y\u00fcksek olmayan bir firma iseniz, k\u0131sa ve \u00e7ok genel anahtar kelime kullanmak hem sizin i\u00e7in b\u00fcy\u00fck reklam b\u00fct\u00e7elerine sebep olacak hem de sat\u0131\u015flar\u0131n\u0131za hi\u00e7bir katk\u0131s\u0131 olmayacakt\u0131r. Bunun yerine uzun kelimelerden olu\u015fan yani \u201clong-tail\u201d anahtar kelimeler kullan\u0131rsan\u0131z hem b\u00fct\u00e7eniz do\u011fru bir \u015fekilde kullan\u0131lacak hem de spesifik hedef kitlenize ula\u015fm\u0131\u015f olacaks\u0131n\u0131z.<br \/>\n \u201clong-tail\u201d uzun kelime serilerinden olu\u015fan anahtar kelime yap\u0131s\u0131d\u0131r. \u00d6rne\u011fin saat satan bir siteye sahipseniz \u201cerkek saatleri\u201d anahtar kelimesini kullanmak yerine \u201cx marka erkek saatleri\u201d anahtar kelimesini kullanman\u0131z hem direkt olarak o x model saati arayan ki\u015fileri hedefleyecek hem de buna g\u00f6re b\u00fct\u00e7eniz harcanacakt\u0131r.<br \/>\nYeni a\u00e7\u0131lm\u0131\u015f bir web sitesinin alaka puanlar\u0131 genel olarak o piyasada daha \u00f6nceden i\u015flem yapan sitelere g\u00f6re d\u00fc\u015f\u00fckt\u00fcr. Buda sizin anahtar kelimelere hem daha \u00e7ok para harcaman\u0131za sebep olacak, hem de marka bilinirli\u011finiz olmad\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fterilerin sizi tercih etme ihtimali daha d\u00fc\u015f\u00fck olacakt\u0131r. Bu sebeple ilk ba\u015flarda her zaman long-tail anahtar kelimeleri kullanmak sizin i\u00e7in daha \u00f6nemli olacakt\u0131r. Google trends\u2019ler \u00fczerinden satt\u0131\u011f\u0131n\u0131z veya \u00fcretti\u011finiz \u00fcr\u00fcnlerin Google \u00fczerinden nas\u0131l arand\u0131\u011f\u0131na bakarak direk olarak m\u00fc\u015fterileri hedef alan spesifik long-tail anahtar kelimeleri \u00fcretebilirsiniz. Bu sayede Long-Tail anahtar kelime hedefleme ile siteni ziyaret eden ki\u015fi web sitenizle, \u00fcr\u00fcnlerinizle veya hizmetinle yak\u0131ndan ilgili oldu\u011fu i\u00e7in do\u011fru hedef kitleye ula\u015fm\u0131\u015f olursun.<br \/>\n<strong>Arama Motoru Sonu\u00e7lar\u0131nda Sizi \u00dcst S\u0131ralarda G\u00f6sterecek <\/strong><br \/>\nUzun anahtar kelimeler belirledi\u011finiz i\u00e7in kullan\u0131c\u0131lar\u0131n direk olarak sizin belirledi\u011finiz anahtar kelimeler \u00fczerinden arama yapmas\u0131 sizin reklam\u0131n\u0131z\u0131n arama motorunda \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacakt\u0131r. Genel anahtar kelimelerde rekabet \u00e7ok y\u00fcksek oldu\u011fu i\u00e7in hem alaka puan\u0131n\u0131z d\u00fc\u015f\u00fck oldu\u011fundan hem de piyasay\u0131 elinde tutan firmalar\u0131n y\u00fcksek reklam b\u00fct\u00e7eleri sebebiyle sizin \u00fcst s\u0131ralarda \u00e7\u0131kman\u0131z zorla\u015facak ve reklam b\u00fct\u00e7enizi bo\u015fa harcam\u0131\u015f olacaks\u0131n\u0131z.<br \/>\n<strong>Direk Sizin \u00dcr\u00fcn\u00fcn\u00fcz\u00fc Arayan Kullan\u0131c\u0131lara Ula\u015fman\u0131z\u0131 Sa\u011flayacak<\/strong><br \/>\nDirekt olarak belirledi\u011finiz anahtar kelimeler net bir \u00fcr\u00fcn\u00fc veya hizmeti i\u00e7erece\u011fi i\u00e7in genelleme olmayacak ve direk olarak o \u00fcr\u00fcn veya hizmeti arayan insanlar taraf\u0131ndan g\u00f6r\u00fcnt\u00fclenecektir bu sayede direk olarak o \u00fcr\u00fcn\u00fc arayan insanlar\u0131n sizinle i\u015f yapma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olacakt\u0131r. E\u011fer genel anahtar kelimeler \u00fczerine bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcyor olsayd\u0131n\u0131z kullan\u0131c\u0131n\u0131n zaten kafas\u0131nda net bir fikir bulunmad\u0131\u011f\u0131 i\u00e7in sizinle i\u015f yapma olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fck olacakt\u0131r.<br \/>\n<strong>Reklam B\u00fct\u00e7eniz Do\u011fru ve Geri D\u00f6n\u00fc\u015f\u00fcn\u00fc Alabilece\u011finiz Yat\u0131r\u0131mlara D\u00f6n\u00fc\u015fecek<\/strong><br \/>\nT\u0131klanma ba\u015f\u0131na maliyetler yani TBM\u2019lerde bazen rekabet \u00e7ok y\u00fcksek olabiliyor. Bu durumda da sizin y\u00fcksek reklam b\u00fct\u00e7eleri kullanman\u0131za sebep olup o piyasada tutunman\u0131z\u0131 zorla\u015ft\u0131rabiliyor. Direkt olarak spesifik bir \u00fcr\u00fcn\u00fc hedef ald\u0131\u011f\u0131n\u0131z ve genelleme yapmad\u0131\u011f\u0131n\u0131z durumlarda ise hem b\u00fct\u00e7enizi do\u011fru kullanm\u0131\u015f oluyorsunuz hem de direk olarak o \u00fcr\u00fcn\u00fc arayan insanlara ula\u015facak i\u015f yapm\u0131\u015f oluyorsunuz. Bu durumda da reklam b\u00fct\u00e7enizi sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebiliyorsunuz. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha yeni piyasaya giren veya marka bilinirli\u011fi y\u00fcksek olmayan bir firma iseniz, k\u0131sa ve \u00e7ok genel anahtar kelime kullanmak hem sizin i\u00e7in b\u00fcy\u00fck reklam b\u00fct\u00e7elerine sebep olacak hem de sat\u0131\u015flar\u0131n\u0131za hi\u00e7bir katk\u0131s\u0131 olmayacakt\u0131r. Bunun yerine uzun kelimelerden olu\u015fan yani \u201clong-tail\u201d anahtar kelimeler kullan\u0131rsan\u0131z hem b\u00fct\u00e7eniz&#8230;<\/p>\n","protected":false},"author":1,"featured_media":500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[188,224,222,223],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-pazarlama","tag-arama-motoru","tag-googleda-verimlilik","tag-long-tail-kelime","tag-uzun-arama-kelimeleri"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/499\/revisions"}],"predecessor-version":[{"id":501,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/499\/revisions\/501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/500"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}