{"id":532,"date":"2021-09-11T18:00:39","date_gmt":"2021-09-11T15:00:39","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=532"},"modified":"2023-01-17T15:57:11","modified_gmt":"2023-01-17T12:57:11","slug":"yurtdisi-reklam-ajansi-ile-calisirken-en-cok-yapilan-5-hata","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/yurtdisi-reklam-ajansi-ile-calisirken-en-cok-yapilan-5-hata\/","title":{"rendered":"Yurtd\u0131\u015f\u0131 reklam ajanslar\u0131 ile \u00e7al\u0131\u015f\u0131rken en \u00e7ok yap\u0131lan 5 hata!"},"content":{"rendered":"

\"\"<\/p>\n

Bu yaz\u0131m\u0131zda sizlere hem yurtd\u0131\u015f\u0131ndaki \u00f6nemli reklam ajanslar\u0131n\u0131 tan\u0131taca\u011f\u0131z hem de bu ajanslar ile \u00e7al\u0131\u015f\u0131rken dikkat etmeniz gerekenleri payla\u015faca\u011f\u0131z.
\n\u00d6ncelikle Dikkat Etmeniz Gerekenler:<\/strong>
\nYurtd\u0131\u015f\u0131 reklam ajanslar\u0131 <\/strong>ar\u0131yorsan\u0131z bunlara muhakkak dikkat edin. Yurtd\u0131\u015f\u0131nda reklam faaliyeti yapacak bir \u00e7ok firma \u00f6nemli hatalar yapmaktad\u0131r. Yurtd\u0131\u015f\u0131 reklam ajanslar\u0131<\/strong> da bu konularda sizleri do\u011fru y\u00f6nlendirmeyi unutabilir. T\u00fcrkiye’deki en eski yurtd\u0131\u015f\u0131 reklam ajans\u0131 olan Ads4tr olarak sizleri bu konuda bilgilendirmek istedik. En \u00e7ok yap\u0131lan 5 hatay\u0131 a\u015fa\u011f\u0131daki \u015fekilde \u00f6zetledik. Yurtd\u0131\u015f\u0131nda reklam yapacaksan\u0131z veya yurtd\u0131\u015f\u0131nda reklam yapan ajans<\/strong> ile \u00e7al\u0131\u015facaksan\u0131z bunlar\u0131 muhakkak okuman\u0131z\u0131 tavsiye ederiz. Yurtd\u0131\u015f\u0131nda reklam yapan T\u00fcrk ajanslar genelde bu hatalar dikkat etmeyebiliyor. Ads4tr olarak sadece yurtd\u0131\u015f\u0131nda reklam yapan bir ajans oldu\u011fumuz i\u00e7in size bu konuda en iyi bilgileri vermek isteriz. <\/p>\n

Hata 1:<\/strong> Bunlar\u0131n ba\u015f\u0131nda reklamlar\u0131 hedefi olmadan geli\u015fi g\u00fczel yapmak geliyor. T\u00fcm sat\u0131\u015f s\u00fcre\u00e7lerinizi reklamdan ba\u015flayarak planlamadan asla reklam yap\u0131p b\u00fct\u00e7enizi bo\u015f yere harcamay\u0131n. Her \u00fcr\u00fcn\u00fcn veya hizmetin sat\u0131\u015f\u0131 farkl\u0131 olabiliyor. Reklamlarda buna g\u00f6re uyarlanmal\u0131d\u0131r. \u00d6rnek vermek gerekiyorsa ihracat yapan firman\u0131n reklam\u0131 ile, T\u00fcrkiye\u2019de daire satan bir in\u015faat firmas\u0131n\u0131n reklam\u0131 \u00e7ok farkl\u0131 olarak tasarlanmal\u0131d\u0131r.<\/p>\n

Hata 2:<\/strong> Firmalar\u0131n reklamlar\u0131nda kulland\u0131klar\u0131 reklam kanallar\u0131 \u00fcr\u00fcnlerine veya hizmetlerine uygun olmayabiliyor. Bu y\u00fczden ciddi b\u00fct\u00e7eler harcad\u0131klar\u0131 halde hi\u00e7bir sonu\u00e7 veya beklenenden daha az bir sonu\u00e7 almaktad\u0131rlar. \u00d6rnek vermek gerekirse : T\u00fcrk\u00e7e web sitesi ismine sahip olup ve web sitesi sat\u0131\u015f odakl\u0131 olmayan firmalar yurtd\u0131\u015f\u0131nda reklam yapt\u0131klar\u0131nda reklam b\u00fct\u00e7eleri ciddi y\u00fcksek olsa da s\u0131f\u0131r form toplayabiliyorlar. Facebook Messenger \u00fczerinden daire satmaya \u00e7al\u0131\u015f\u0131rsan\u0131z muhtemelen sonu\u00e7 alamayacaks\u0131n\u0131z. T\u00fcrkiye\u2019de daire almak i\u00e7in o m\u00fc\u015fteriyle en az 10 kere temas kuracaks\u0131n\u0131z, sadece Messenger \u00fczerinden yaz\u0131yorsan\u0131z , o m\u00fc\u015fteriye bir daha ula\u015fman\u0131z m\u00fcmk\u00fcn olmayabilir. <\/p>\n

Hata 3:<\/strong> Baz\u0131 firmalar reklam yap\u0131p en y\u00fcksek d\u00fczeyde m\u00fc\u015fteriden t\u0131klama almay\u0131 veya g\u00f6r\u00fcn\u00fcr olmay\u0131 se\u00e7ebiliyor. Asl\u0131nda yurti\u00e7in alg\u0131y\u0131 artt\u0131rmak i\u00e7in bu \u00e7ok kullan\u0131lan bir y\u00f6ntem. Fakat yurtd\u0131\u015f\u0131nda sizin ihtiyac\u0131n\u0131z olan m\u00fc\u015fteri alg\u0131s\u0131n\u0131 iyile\u015ftirmek de\u011fil, sat\u0131\u015f yapmak. Asl\u0131nda t\u0131klama almak yerine ger\u00e7ek m\u00fc\u015fteriden bir \u00e7a\u011fr\u0131 almaya \u00e7al\u0131\u015fmak veya sizi aramas\u0131n\u0131 sa\u011flamak en \u00f6nemlisi. <\/p>\n

Hata 4: <\/strong>Ek olarak uygulanan reklamda kullan\u0131lan reklam kanal\u0131nda do\u011fru hedef kitle se\u00e7ilmemi\u015fse sonu\u00e7lar \u00e7ok daha k\u00f6t\u00fc olacakt\u0131r. \u00d6rnek vereyim bir in\u015faat firmas\u0131s\u0131n\u0131z ve dairelerinizi veya villalar\u0131n\u0131z\u0131 satmak istiyorsunuz. Bunun i\u00e7in T\u00fcrkiye’de ya\u015famak isteyen veya yat\u0131r\u0131m yapmak isteyen ki\u015fileri bulmal\u0131s\u0131n\u0131z. Bu ki\u015filer T\u00fcrkiye’ye sevgi beslemeli. Arabistan’da bu reklam\u0131 yapt\u0131\u011f\u0131n\u0131zda size iyi sonu\u00e7 getirecek baz\u0131 \u015fehirler vard\u0131r. Fakat baz\u0131 \u015fehirlerde T\u00fcrkiye kar\u015f\u0131 k\u00f6t\u00fc bir alg\u0131 oldu\u011fu i\u00e7in reklam ba\u015far\u0131l\u0131 olmaz. <\/p>\n

Hata 5: <\/strong>Son fakat en \u00f6nemli hatalardan biridir. Siz bu \u00fcr\u00fcnleri bir insan sat\u0131yorsunuz, reklam yapmadan \u00f6nce hedef kitlenizi tan\u0131y\u0131n ve onun ruh halini muhakkak g\u00f6z \u00f6n\u00fcnde bulundurun. \u00d6rnek vermek gerekirse: beyaz yakal\u0131lara \u00e7al\u0131\u015fma saatlerinde reklam yap\u0131p, onlar\u0131n sizi aramas\u0131n\u0131 , bu durumda muhtemelen do\u011fru bir sonu\u00e7 alamayacaks\u0131n\u0131z. \u00c7\u00fcnk\u00fc ofis ortam\u0131nda bunlar\u0131 yapmalar\u0131 \u00e7ok uygun olmayabilir. Bunun yerine daha farkl\u0131 y\u00f6ntemleri kullanmal\u0131s\u0131n\u0131z. Muhafazakar bir Arap kad\u0131n\u0131na , onun v\u00fccuduna y\u00f6nelik bir estetik operasyonu reklam\u0131 yap\u0131yorsan\u0131z, yine burada da do\u011fru reklam kanal\u0131n\u0131 kullanmal\u0131s\u0131n\u0131z. <\/p>\n

YURTDI\u015eINDAK\u0130 REKLAM AJANSLARI:<\/strong><\/p>\n

D\u00fcnyan\u0131n gelir a\u00e7\u0131s\u0131ndan en b\u00fcy\u00fck 6 reklam ajans\u0131 \u015fu \u015fekildedir:<\/p>\n

1-WPP, London $4.45 billion
\n2-Omnicom Group, New York City $3.43 billion
\n3-Publicis, Paris $2.96 billion
\n4-IPG, New York City $2.26 billion
\n5-Dentsu, Tokyo $2.25 billion
\n6-Havas, Paris $668 million<\/p>\n

Asyadaki En b\u00fcy\u00fckler:<\/strong>
\nAds4tr, \u0130stanbul, Riyadh, Frankfurt
\nAsatsu-DK, Tokyo
\nBlueFocus Communication Group, Beijing
\nCheil Worldwide, Seoul
\nDDB Mudra Group, Mumbai
\nDigital Jungle, Beijing
\nHakuhodo, Tokyo<\/p>\n

Avrupa’daki en b\u00fcy\u00fckler:<\/strong>
\nAKQA, London
\nBartle Bogle Hegarty, London
\nAds4tr, \u0130stanbul, Riyadh, Frankfurt
\nChime Communications Limited, London
\nDentsu Aegis Network, London
\nFred & Farid Group, Paris
\nM&C Saatchi, London
\nSells Ltd, London<\/p>\n

Kuzey Amerika’daki En b\u00fcy\u00fckler:<\/p>\n

North America
\n360i, New York City
\naQuantive, Seattle
\nBarrett SF, San Francisco
\nBBDO, New York City
\nButler, Shine, Stern & Partners, Sausalito, California
\nCramer-Krasselt, Chicago
\nCrispin Porter + Bogusky, Boulder, Colorado
\nDDB Worldwide, New York City
\nDeutsch NY, New York City
\nDeVito\/Verdi, New York City
\nDoner Company, Southfield, Michigan
\nFoote, Cone & Belding, Chicago
\nGrey Global Group, New York City
\nGSD&M, Austin, Texas
\nLeo Burnett Worldwide, Chicago, Illinois
\nMcGarryBowen, New York City
\nMDC Partners, New York City
\nThe Miller Group, Los Angeles
\nOgilvy, New York City
\nPublicis Sapient, Boston
\nR\/GA, New York City
\nThe Richards Group, Dallas
\nRPA, Santa Monica, California
\nSid Lee, Montreal
\nTeam One, Los Angeles
\nTombras Group, Knoxville, Tennessee
\nWieden+Kennedy, Portland, Oregon
\nWunderman Thompson, New York City<\/p>\n

Size tavsiyemiz yurtd\u0131\u015f\u0131nda reklam yapmak i\u00e7in reklam ajans\u0131n\u0131 se\u00e7meniz. Ads4tr reklam ajans\u0131 bu konuda yurtd\u0131\u015f\u0131 reklam uzmanlar\u0131ndan dolay\u0131 size en iyi sonu\u00e7lar getirecektir. Biz sadece yurtd\u0131\u015f\u0131nda reklam yap\u0131yoruz. Avrupa, ortado\u011fu, iran, rusya, orta asya, ukrayna hedef pazarlar\u0131m\u0131z. Bu y\u00fczden yurtd\u0131\u015f\u0131nda bir \u00fcr\u00fcn veya satmak istiyorsan\u0131z bizimle hemen irtibata ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda sizlere hem yurtd\u0131\u015f\u0131ndaki \u00f6nemli reklam ajanslar\u0131n\u0131 tan\u0131taca\u011f\u0131z hem de bu ajanslar ile \u00e7al\u0131\u015f\u0131rken dikkat etmeniz gerekenleri payla\u015faca\u011f\u0131z. \u00d6ncelikle Dikkat Etmeniz Gerekenler: Yurtd\u0131\u015f\u0131 reklam ajanslar\u0131 ar\u0131yorsan\u0131z bunlara muhakkak dikkat edin. Yurtd\u0131\u015f\u0131nda reklam faaliyeti yapacak bir \u00e7ok firma \u00f6nemli hatalar yapmaktad\u0131r. Yurtd\u0131\u015f\u0131 reklam ajanslar\u0131 da…<\/p>\n","protected":false},"author":3,"featured_media":533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[240,244,243,241,242,93,238,245,239],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilgilendirici-blog-yazilari","tag-almanya-reklam-ajansi","tag-amerika-reklam-ajansi","tag-avrupa-reklam-ajansi","tag-iran-reklam-ajansi","tag-ortadogu-reklam-ajansi","tag-yurtdisi-reklam","tag-yurtdisi-reklam-ajansi","tag-yurtdisi-reklam-ajanslari","tag-yurtdisi-turk-reklam-ajansi"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":5,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/532\/revisions\/601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}