{"id":86,"date":"2018-06-04T00:33:04","date_gmt":"2018-06-03T21:33:04","guid":{"rendered":"https:\/\/ads4tr.com\/blog\/?p=86"},"modified":"2018-06-04T00:33:04","modified_gmt":"2018-06-03T21:33:04","slug":"facebook-reklamlari-hakkinda-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/ads4tr.com\/blog\/facebook-reklamlari-hakkinda-bilmeniz-gerekenler\/","title":{"rendered":"Facebook reklamlar\u0131 hakk\u0131nda bilmeniz gerekenler"},"content":{"rendered":"<p>Facebook reklamlar\u0131 \u015fu an binlerce firma taraf\u0131ndan kullan\u0131lmakta ve her ge\u00e7en g\u00fcn Facebook reklam verme e\u011filimi artmaktad\u0131r. Bu konuda hen\u00fcz hi\u00e7 Facebook reklam\u0131 yapmad\u0131ysan\u0131z muhakkak bu yaz\u0131y\u0131 okuyunuz.<br \/>\n<a href=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-hedef-kitle-se\u00e7im.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-hedef-kitle-se\u00e7im.jpg\" alt=\"\" width=\"631\" height=\"236\" class=\"alignnone size-full wp-image-51\" srcset=\"https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-hedef-kitle-se\u00e7im.jpg 631w, https:\/\/ads4tr.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-hedef-kitle-se\u00e7im-300x112.jpg 300w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/a><br \/>\nFacebook reklamlar\u0131 hakk\u0131nda bilmeniz gereken en \u00f6nemli konu reklamlar size basit g\u00f6r\u00fcnse de reklam\u0131 tasarlarken bir\u00e7ok parametreyi ve ayarlamay\u0131 do\u011fru yapman\u0131z gerekir. Aksi takdirde ya normalden daha y\u00fcksek Facebook reklam \u00fccreti \u00f6dersiniz yada Facebook reklamlar\u0131n\u0131z beklenen etkiyi olu\u015fturmaz.  Facebook reklam\u0131 verirken e\u011fer anlaml\u0131 bir b\u00fct\u00e7e harcamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z muhakkak bizim gibi (\uf04a) biz Facebook reklam ajans\u0131 ile \u00e7al\u0131\u015fman\u0131z\u0131 \u00f6neririz. Bunu yapacak b\u00fct\u00e7eniz yoksa Facebook reklam\u0131 konusunda birinden yard\u0131m alman\u0131z\u0131 tavsiye ederiz. \u00c7\u00fcnk\u00fc ba\u015fta yapaca\u011f\u0131n\u0131z bir hata sonras\u0131nda hem motivasyon eksikli\u011fine hem de bu pazarlama kanal\u0131na olan inanc\u0131n\u0131za g\u00f6lge d\u00fc\u015f\u00fcrebilir. <\/p>\n<p>\u00d6ncelikle \u015funu belirtelim Facebook\u2019da reklam paketi gibi bir kavram yoktur. Reklam\u0131 tasarlars\u0131n\u0131z ne kadar harcamak istiyorsan\u0131z bunu belirtirsiniz ve reklamlar\u0131n\u0131z verilmeye ba\u015flan\u0131r. Facebook reklam y\u00f6neticisi sayesinde bu ad\u0131mlar\u0131 teker teker belirleyebilirsiniz.<\/p>\n<p>Facebook reklam \u00fccretleri reklam tipine g\u00f6re de\u011fi\u015fmektedir. G\u00f6sterim bazl\u0131 veya toplam t\u0131klama bazl\u0131 olmak \u00fczere iki ana kategori bulunmaktad\u0131r. G\u00f6sterim \u00fccretleri CPM olarak (1000 g\u00f6sterim) 5-10 tl aras\u0131nda de\u011fi\u015fmektedir. T\u0131klama maliyetleri ise 1-4 tl olarak de\u011fi\u015fmektedir. Marjinal \u00fcr\u00fcn ve aksiyonlarda bu rakamlar s\u0131n\u0131rlar\u0131 a\u015fabilir.<\/p>\n<p>\u0130lk kez reklam veriyorsan\u0131z size tavsiyemiz reklam ve sonras\u0131ndaki sat\u0131\u015f s\u00fcrecini do\u011fru kurgulaman\u0131z olacakt\u0131r. Aksi takdirde ba\u015far\u0131s\u0131z bir sat\u0131\u015f s\u00fcreci beklenen sonucu getirmeyecektir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook reklamlar\u0131 \u015fu an binlerce firma taraf\u0131ndan kullan\u0131lmakta ve her ge\u00e7en g\u00fcn Facebook reklam verme e\u011filimi artmaktad\u0131r. Bu konuda hen\u00fcz hi\u00e7 Facebook reklam\u0131 yapmad\u0131ysan\u0131z muhakkak bu yaz\u0131y\u0131 okuyunuz. Facebook reklamlar\u0131 hakk\u0131nda bilmeniz gereken en \u00f6nemli konu reklamlar size basit g\u00f6r\u00fcnse de reklam\u0131 tasarlarken bir\u00e7ok parametreyi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[30,54,53,31],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-sosyal-medya-pazarlama","tag-facebook-reklam","tag-facebook-reklam-ucretleri","tag-facebook-reklam-verme","tag-sosyal-medya-reklam"],"_links":{"self":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":1,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions\/87"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media\/54"}],"wp:attachment":[{"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads4tr.com\/blog\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}